Enhancing its reputation as a fun-loving, cheeky, and often mischievous brand, MINI is revealing its new Roadster model in a racy, alluring way at a prime Los Angeles location.

Just a block away from the Kodak and Chinese Theatres, MINI promises ‘Live and Exotic Topless Thrills 24/7’ at the MINI Roadster Peepshow Spectacular. MINI has taken over a corner store on Hollywood Blvd. and masked all the windows for a 25-day long series of fleeting, revealing shows where passers-by are encouraged to take a ‘peep’.

Each show is triggered whenever a passing spectator presses one of the ‘peep’ buttons on the display, rolling back a window blind and unveiling the MINI Roadster as it rotates slowly on a turntable, complete with a disco ball above, music and smoke. Adding authentic atmosphere to the MINI Roadster Peepshow Spectacular, colored neon lighting has been placed throughout the Peepshow to illuminate the Roadster even more.

Passers-by in this pedestrian-friendly area are lured to the Roadster Peepshow by storefront signage with racy messages such as: ‘Bada Bing, Bada Boom’, ‘Open 24 Hours’ and the simple, tempting command to ‘Peep Here’.

“The new MINI Roadster is a devilishly fast, uncompromising two-seater soft-top with the soul of a sports car and the heart of a MINI,” says Jim McDowell, vice-president MINI USA. “Our Peepshow reveal in this prime Los Angeles location sets the scene perfectly for our latest model which delivers more fun than one person can handle with its exhilarating ride and unlimited headroom.”

The MINI Roadster Peepshow Spectacular is surrounded by hot nightlife spots including MyHouse, Teddy’s, Tropicana Bar, Mood LA, East Lounge, Supper Club, Roxbury and Rolling Stone LA.

MINI USA partnered with Pearl Media LLC and Czarnowski on the execution through agency partners OOH Pitch and Butler Shine Stern & Partners.

Written by:

Gail Chiasson, DailyDOOH North American Editor

Most Innovative Technology and Best Branding Campaign

At MediaPost’s Digital Out-of-Home Awards on Wednesday, April 11, Pearl Media, Starcom & Goodby, Silverstein & Partners, took home the Most Innovative Technology Award for its work with Chevy, creating the first-ever interactive 3D projection. For the Best Branding Campaign Award Pearl Media and The Richards Group were recognized for their innovative work with Patron.

Pearl Media’s winning campaign for Chevy took place in December 2011 when they executed the first-ever interactive 3D projection and set a Guinness World Record for the World’s Largest Claw Game. Using the latest in 3D interactive technology, consumers were able to navigate the giant 3D projected claw using a human-sized stick shift set up in front of Hollywood Boulevard’s famous Roosevelt Hotel—on which the claw game was projected. Hundreds of people took control of the stick shift in an attempt to grab one of many prizes including a dream vacation, a trip to SXSW, a Burton Snowboard or $100 in Live Nation concert cash. One lucky winner walked away with the grand prize—a 2012 Chevy Sonic.

The company’s award-winning campaign for Patrón Tequila, was in support of Patrón’s “Simply Perfect” campaign. In New York’s Soho, Hollywood, Chicago’s Gold Coast, and San Francisco’s Union Square, artist studios were set up in storefront windows visible to street pedestrians, where 30 up-and-coming artists created original artwork inspired by their personal interpretation of Patrón’s “Simply Perfect” tagline. QR Codes were integrated to drive traffic to the online auction site where consumers could bid on the completed artwork, with proceeds going to local art organizations in each city.

MediaPost

NEW JERSEY – March 19, 2012 – Pearl Media, a leading out-of-home media company that creates immersive brand experiences through the use of emerging technologies, today announced the launch of Pearl Media Productions (PMP), a new division dedicated to full-service event production. Pearl Media has hired event industry veterans Scott Justis, Justin Fortier and AJ Freysteinson to lead PMP.

“Our mission is to translate a brand’s vision into a consumer’s reality by creating 360-degree experiences that can be seen, felt, heard and enjoyed far beyond their initial location. With the launch of Pearl Media Productions, we are expanding our capabilities to offer turnkey event solutions—from conception through execution—to an even wider range of clients,” said Josh Cohen, President and CEO of Pearl Media LLC and Pearl Media Productions.

Known for embracing emerging technologies and currently the U.S. leader in 3D projection mapping, Pearl Media identified an opportunity to offer clients a one-stop destination for full-service event solutions. Through the creation of PMP, the company will now provide audio, video, sound and lighting solutions, location services and project management for large-scale brand, corporate, sports and government events, concerts, music festivals and conferences. Unique services provided by PMP include expanded 3D event solutions, ranging from interactive 3D projection mapping and surface mapping to spherical video projection and spectacle creation, among others. Pearl Media and PMP together can create events that incorporate leading out-of-home technologies that enhance Pearl Media’s inventory of high-impact locations, or PMP can function as a standalone event producer.

“We are excited to become a part of the Pearl Media family. Over the past year, we have witnessed their award-winning campaigns for clients like Chevy, FOX, Hyundai and Lexus, and we look forward to bringing our event production experience and expertise to Pearl Media Productions. Our mission is to deliver solutions that live at the leading edge of innovation in and around live events that ultimately drive social media,” said Justis, Fortier and Freysteinson in a joint statement.

Justis joins PMP as Vice President of Sales and Marketing, while Justin Fortier will serve as Vice President of Operations and AJ Freysteinson will serve as Vice President of Technology and Research. The three join from LD Systems and have executed events including Spike TV’s SCREAM Awards and Houston’s New Year’s Eve Live. PMP is already slated for projects at upcoming events including E3, Comic-Con and several top summer music festivals.

PEARL MEDIA
Pearl Media specializes in creating unique, targeted, groundbreaking out-of-home experiences for leading brands. The solutions company brings large format outdoor campaigns to life through unexpected media outlets and the latest technologies. Headquartered in New Jersey with offices in Chicago, Los Angeles and Miami, Pearl Media connects brands to consumers across the country with inventory in the top 25 markets and delivers real ROI.

For more information, visit www.pearlmediaus.com or www.pearlmediaproductions.com

Last Night at the Digital Signage Expo Awards, Pearl Media took gold in the category of Public Spaces for its ground breaking 3D Mapping Projection at the famous Roosevelt Hotel promoting the Lexus CT 200h.

Video Recap of Award Winning Event.

Pearl Media wins GOLD for its state of the art 3D architectural projection mapping display at the Hollywood Roosevelt Hotel to launch the new Lexus CT 200h hybrid and celebrate Earth Night.

The 8,000 Sq. Ft projection, towered over Hollywood Blvd using more than 15 projectors, advanced 3D technology, lighting, sound, shadows and animation mapped to the contours of the building to make images pop out from the walls and windows of the hotel.  Using Pearl Media’s proprietary HD-3D technology, images emerged from the Roosevelt Hotel onto Hollywood Blvd. in real time 3D with HD theater quality.  Through our dedication to research and development and attention to detail, Pearl is at the forefront of creating award winning visual experiences that differentiate our clients from the competition.

View Full Lexus Video: http://youtu.be/TzWE_PpPjig

DSE Content Award Winners Announcement

In support of Chevy’s “Let’s Do This” campaign for the new 2012 Chevy Sonic, Pearl Media and Chevy teamed up to transform the well-known, arcade-style, prize-grabbing claw game into a massive 3D experience. That’s right, hundreds lined up on Hollywood Boulevard to control the enormous claw, which was projected on the side of the iconic Roosevelt Hotel.

“This project allowed the consumers to actually manipulate the results, the creative and what’s happening in the projection. We created a three-dimensional claw and allowed people down on Hollywood Boulevard to control it through a large joystick that was made to look like a Chevy gearshift knob,” says Pearl Media ceo Josh Cohen.

The challenges in pulling the event off were many. The Pearl creative team was not only creating an interactive projected game, but also a game of chance. Designers needed to make sure that people weren’t able to unfairly manipulate the game in any way.

“The first challenge was developing the game and the algorithms within the game to make sure that it really was a game of chance. Then it was a matter of making all of the technologies work together,” Cohen says.

Pearl Media specializes high-tech event technology such as 3D mapping, but adding this new interactive layer to the process was a new twist.

“The shift knob was located at street level, while the controls for the install were up on a rooftop adjacent to the hotel. We used 16 projectors that all blended together to look like one seamless image, so we had to make sure that those were all talking to each other and to the game in real time,” Cohen says.

The joystick was about four feet tall, and the Pearl team needed to make sure it was big enough so that people could manipulate it, but also sturdy enough that 400 to 500 people could play the game. The gearshift was very sensitive, with sensors built into the bottom of the joystick communicating the movement to the projectors. A foot pedal next to the shifter activated the claw itself, and attendees grabbed for prizes such as vacations, cameras, snowboards and the grand prize—a 2012 Chevy Sonic.

Pearl Media developed the content for the project in 11 weeks, so there was a tight deadline. The setup of the actual event on the street was also tight, as the team had just 30 minutes to block off the street, set up the stage and footprint and get things rolling. Two full nights of projection tests proceeded the event, which went off without a hitch.

“We had a line all the way down Hollywood Boulevard, and people waited 45 minutes to an hour to play. We normally get a lot of ‘wow’ factor with these projections, but this let them engage with the projection in a way that had never been done before,” Cohen says.

This Article was Written by:

Event Design

A Behind the Scenes Look at the Making of this Record Setting Event.

NEW JERSEY – January 19, 2012 – Pearl Media, a non-traditional, out-of-home media company and Chevrolet, today announced they set the Guinness World Record® for the World’s Largest

Architectural Projection-Mapped Game by creating the World’s Largest Claw Game! In support of Chevy’s “Let’s Do This” campaign for the all new 2012 Chevy Sonic, Pearl Media and Chevy teamed up to transform the well-known, arcade-style, prize-grabbing claw game into a massive 3D experience. To view the projection, click here: http://www.youtube.com/watch?v=nOtWppRMzjQ

Chevy Sonic – World’s Largest Claw Game.

On December 17, 2011, Pearl Media deployed the first-ever live interactive 3D projection, which allowed consumers to navigate a giant 3D claw using a human-size stick shift set up on the street in front of Hollywood’s famous Roosevelt Hotel—on which the claw game was projected. Leveraging leading edge technology with the use of projectors, advanced 3D technology, lighting, sound, shadows and animation mapped to the contours of the Roosevelt Hotel, the claw game projected off of the building and seamlessly re-created a massive version of the popular claw game.

“Pearl Media creates new, innovative and never-before-seen experiences for brands and consumers,” said Josh Cohen, President and CEO of Pearl Media. “Setting a Guinness World Record for Chevy aligns with our goal to push the envelope, making each out-of-home event unique, memorable and results driven. For the first time ever, we added interactivity to a projection and put the consumer in control, resulting in literally the world’s largest claw game.”

Hundreds of people played the World’s Largest Claw Game with more than 100 walking away with prizes including a dream vacation valued at $4,000, a trip to the famed SXSW Music Festival, a Burton Snowboard, mountain bikes, Go Pro Cameras or $100 in Live Nation concert cash. One lucky winner walked away with the grand prize—a brand new 2012 Chevy Sonic.

PEARL MEDIA

Pearl Media specializes in creating unique, targeted, groundbreaking out-of-home experiences for leading brands. The solutions company brings large format outdoor campaigns to life through unexpected media outlets and the latest technologies. Headquartered in New Jersey with offices in Chicago, Los Angeles and Miami, Pearl Media connects brands to consumers across the country with inventory in the top 25 markets and delivers real ROI.

For more information, visit www.pearlmediaus.com

CHEVROLET

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year.  Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

A Video Explaining Patron’s Art Project and it’s Execution

Patron tequila is an ultra-premium luxury white spirit sourced, before distillation, from the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico.

The campaign features live, working art studios – all within storefront windows – that offer emerging artists the opportunity to create works of art for auction in support of four art organizations across the country. The ’Simply Perfect’ Art Project studios occupy formerly vacant storefront windows that have been transformed into spaces of creativity and imagination for nearly 30 up-and-coming artists. Given approximately one week each, artists will create an original painting, sculpture or other work based on their personal interpretation of Patron tequila’s ‘Simply Perfect’ mantra.

Patron’s Chicago Art Studio

Each studio is active throughout afternoons and evenings, Wednesdays through Sundays. During all other times, the art will be on display in each window, along with a video screen showing the progression of the collective work.
The four locations are in;

• Chicago – 50 East Chicago Avenue (between North Wabash Ave. & North Rush St.);
• Los Angeles – 7024 Hollywood Blvd. (between North Sycamore Ave. & North Orange Drive);
• New York City – 454 West Broadway (between Prince & West Houston Streets);
• San Francisco – 581 Market Street (between 1st & 2nd Streets).

Patron’s Los Angeles Art Studio

“These live art studios offer a unique opportunity for emerging artists to showcase their work to a much larger audience,” says Jennifer Long, Patron brand director. “At the same time, we hope to enhance the holiday season by bringing people the experience of artistic creation. We are thrilled to promote fresh talent and, with their help, enrich the local community. Their generosity of time and talent is a simply perfect gift to their cities, and we’re proud to amplify it.”

Patron’s New York Art Studio

To view complete collections from all four cities, passers-by can scan the QR code located on the windows of each of the four installations. The QR code links consumers directly to the auction website, where they will be able to learn more about the artists and bid on their favorite works of art.

The artist whose work receives the highest bid will receive national exposure in a print advertisement for Patron in 2012. Additionally, the proceeds from the purchased pieces will benefit local art organizations that are partners on the project, including: the Chicago Artists’ Coalition; Los Angeles Art Association; New York Foundation for the Arts; and The Artists Guild of San Francisco.

Patron’s San Fransico Art Studio

Pearl Media was responsible for the complete execution of the campaign, including the working storefront art studios and all digital elements.

Launched Nov. 14/11, the campaign runs through Dec. 31/11.

This Article was written by:

Gail Chiasson, North American Editor Daily DOOH

Art Basel’s Largest Canvas

Pearl Media converted the Tides Hotel on Ocean Blvd in South Beach into a 3D playground for Hyundai.  Using an 8-Bit Gaming theme, Pearl created a jaw-dropping show during Art Basel, the art community’s most prominent US gathering.

Santa Monica DJ Event

Pearl Media paired the music of DJ Porter Robinson to create a techno-charged 3D show on the Clock Tower building on Santa Monica’s famous 3rd Street Promenade.

First Interactive 3D Projection Ever!

Pearl Media executed the First Ever Interactive 3D Building Projection on the Roosevelt Hotel in Hollywood.  We turned the building into a giant interactive claw game that was controlled with an oversized joystick on Hollywood Blvd.  This event placed Pearl Media in the Guinness Book of World Records!

One lucky winner will walk away with a brand new Chevy Sonic car!

Subscribe to Pearl Media’s 3D-cember Rss Feed, for more info and interactions, Follow us on Twitter, Like us on Facebook, and enjoy #3D-cember.

Chevy is taking over Hollywood Boulevard in support of Chevy’s “Let’s Do This” campaign for the 2012 Chevy Sonic. Chevy has teamed up with Pearl Media, a non-traditional, out-of-home media company, to create the World’s Largest Claw Game—remember the arcade staple you loved as a kid—and attempt to set a Guinness World Record, as part of a live commercial shoot.

Re-creating the old school, prize-grabbing claw game, an interactive, human-sized joystick will be set up in front of Hollywood Boulevard’s famous Roosevelt Hotel, allowing passers-by to take control of the joystick and direct the giant claw towards one of many prizes designed for adventurous, thrill-seeking consumers, including a new car. One lucky winner will walk away with the grand prize 2012 Chevy Sonic.

WHAT: As part of a live commercial shoot, Chevy and Pearl Media will deploy an interactive claw game the size of the Roosevelt Hotel, attempting to set the Guinness World Record for the World’s Largest Claw Game and offering consumers the chance to grab for their favorite prizes, including a brand new car!

WHO: Chevy Sonic, the most fun-to-drive small car, and Pearl Media, a non-traditional media and production company specialized in creating unique, targeted, groundbreaking out-of-home experiences for leading brands.

WHEN: Friday, December 16, from 8:00 pm PST to 11:00 pm PST and Saturday, December 17 from 8:00 pm PST to 11:00 pm PST.

WHERE: On Hollywood Boulevard, in front of the Roosevelt Hotel, 7000 Hollywood Blvd. There will be a partial street closure where the giant claw game is taking place at Orange Drive.

Subscribe to Pearl Media’s 3D-cember Rss Feed, for more info and interactions, Follow us on Twitter, Like us on Facebook, and enjoy #3D-cember.

Come out for a chance to Win a Brand New Car!

To celebrate the conclusion of 3D-cember Pearl Media will be giving away a brand new car and other great prizes in 3D on Hollywood Blvd.

Subscribe to Pearl Media’s 3D-cember Rss Feed, for more info and interactions, Follow us on Twitter, Like us on Facebook, and enjoy #3D-cember.

3D-cember Culminates with an interactive 3D live commercial shoot open to the public this weekend.

Pearl Media urges everyone in LA this weekend to come out and be a part of history, as we set a Guinness Book, World Record with the first to market, interactive 3D Projection.

Subscribe to Pearl Media’s 3D-cember Rss Feed, for more info and interactions, Follow us on Twitter, Like us on Facebook, and enjoy #3D-cember.